Follow Australia 2026
Create a marketing campaign for Deploy's "Follow Australia 2026" promotion that sends a customer and a friend to North America in 2026 to follow Australia on the big stage.
Project Overview
Rather than doing a boring pre season promotion, Deploy decided they wanted to buy 2 trips to North America to follow the Australian team around during that competition that we legally weren't allowed to say, hence the terms "Follow Australia" and "Win The Football Trip Of A Lifetime".
To make this campaign a success I needed to come up with a bold visual identity that perfectly explained what the person was winning. We opted for green and gold as this is the Socceroos colours and when combined with "North America 2026" or "USA & Candada" the customer can easily put two and two together without us breaching any IP laws.
Services:
Creative Direction, Campaign, Marketing
